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系营销手段,最精彩的两处台词

2019-12-03 03:32

  有生机勃勃种亮水晶绿的葡萄酒近些日子已在法国出售,其制作商称,它是整个的纯天然产物。该酒在酿制进程中会经特殊格局过滤,使其突显出土褐清亮的颜料。但此酒受人款待啊?

《杯酒人生》
-作者想起在那之中的歌星正是那瓶壹玖陆肆年的白马公园(I guess the star would a 1962Cheval Blanc)
-你有风流洒脱瓶61年的白马花园,却放在那不动?(You've got a '61 Cheval Blanc and it's just sitting there?卡塔尔
-Yes I do.
-Go get it.I'm serious!Hurry!61年的酒以后就是最棒的时候是吗?小编从书上看见的(The '61s are peaking right now aren't they? Taht's what I've read.卡塔尔
-That's right,yeah.
-It might be too late already.What are you waiting for?
-Oh I don't know.A special occasion with the right person.It was supposed to be for my 10th wedding anniversary but……
-You know the day you open a '61 Cheval Blanc...that's the special occasion.(当您张开61年的白马花园的时候,那正是不行特别的时候。)

图片 1图形源于:BBC保加比什凯克语

-不亮堂你怎么对白酒着迷?(why are you into wine?)
-i think i originally got into wine through my ex-husband.you know he had a big sort of show-off cellar(他有叁个一点都不小的值得酷炫的酒窖),but then i discoverd that i had a really sharp palate(然后自个儿发觉自家的味觉特别灵活),and the more i drank,the more i like what it made me think about.
-like what?
-like what a fraud he was.(比如说我发现到他是一个骗子。)……i mean i like to think about the life of wine.how it's a living thing.i like to think about what was going on the year the grapes were growing...how the sun was shining...if it rained. i like to think about all the people who tended and picked the grapes...and if it's an old wine how many of them must be dead by now. i like how wines continues to evolve,like if li opened a bottle of wine today...it would taste different than if i'd opened it on any other day. because a bottle of wine is actually alive and it's constantly evolving and gaining complexity. that is until it peaks...like your '61. and then it begins its steady,inevitable decline. and it tastes so fucking good.(我赏识去思索酒的性命,它是生龙活虎种什么有人命的东西,我钟爱思量在山葫芦成熟的一年里会时有发生什么样…在降雨的时候太阳是什么样照耀的。作者欢欣思索那三个照应和采撷草龙珠的大家……借使是陈年老酒的话,有好些个人未来早就不在人世了。作者爱不忍释洋酒在不停地开辟进取,好比自个儿后天展开风姿罗曼蒂克瓶酒的话…它的暗意会分化于小编在其余任什么时候候展开它。因为大器晚成瓶酒其实是有生命的…何况它不停地前行、不停地收获新的成分,有如此直到它的终端…就好像你的那瓶61年的酒,然后它就起来了安居的、不可制止的退化…最后它的意气变得真他妈的好。)

  Vindigo is made with Chardonnay, that is white wine grapes - and it gets its translucent blue colour because it's filtered through the skins of other dark grapes – these containing the purple agent anthocyanin, which properly treated can make a wine blue rather than the more normal red.

  Vindigo 是用生机勃勃种叫霞多丽的白鸡尾酒制作而成的,这个酒光后碧蓝澄澈的缘故是它通过了含有鲜黄剂浅青素的深色山葫芦皮过滤,在合适的拍卖后得以使干白彰显青色,而非普通的新民主主义革命。

  So it's all perfectly natural, and on a Mediterranean terrace, looking over a blue sea and a blue sky, what could be more delightful than 'a beaker full of the warm South' as Keats put it. We're told it has tones of cherry and passion fruit, that in blind tastings it scores well against the rosés, and that in this summer of World Cup victory, the French want nothing more than to complete their tricolour of wines – possibly!

  所以这一种酒是自发的,何况当您身处阿蒙森海梯田,俯瞰碧蓝大海并远眺橄榄黄天空的时候,还犹如何比散文家济慈吟诵的“啜饮一大杯暖意浓浓南国酒”更令人开心的事吧?大家听闻这一种酒里有樱桃和百山鞠穷的含意,所以它在“盲品”测验中的得分和藏蓝色葡萄酒不分轩轾,况且正在法国在今夏的世界杯竞赛中拿走了凯旋,可能意大利人最愿意的吉庆方式的骨子里集满和法兰西三色旗相称的三色白酒了呢!

  But the French can also spot a gimmick when they see one. And 'le vin bleu' definitely fits that particular bar bill.

  当然外国人也能分辨出什么是骗人的经营出售手段,而 “蓝干红(le vin bleu)” 正是此类经营出售手法的产品。

  词汇表

  translucent 清透的、半透明的

  filtered 经过滤

  agent 添加剂

  treated 被处理、被加工

  terrace 梯田

  beaker (无柄的)大酒杯

  tones 香味,味道

  blind tastings 盲品(不看花瓶,只经过品尝味道来辨别酒质好坏的测量检验)

  tricolour 三色旗

  gimmick 花招、把戏

  'le vin bleu' 黄绿干红(塞尔维亚语)

  随笔来源:BBC

  实习编辑:朱子发 小编:赵润琰

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